Diday Alcudia is the strategy planning director for the advertising agency Dentsu Jayme Syfu who formulated the award-winning #StayNegatHIVe campaign, which won numerous prestigious awards such as a Gold Medallion for Social Benefit at the AME Awards. The campaign, which was in partnership with HIV non-profit LoveYourself and online media organization Rappler, was able to spread HIV awareness to the general public. It garnered over 50 million impressions and $500,000 in earned media in less than a week, and enabled more people to avail HIV screening services.
Diday is one of this year's Ripplers, 20 individuals nominated for their remarkable contributions and impact to eradicate HIV and AIDS epidemic in the Philippines and Asia.
Join in honoring Diday and the rest of the Ripplers at the Love Gala on December 1. Purchase tickets now and celebrate World AIDS Day in a night of style and solidarity at the BGC Arts Center, with a red carpet welcome, celebrity performances, fashion show by top designers, and an exciting after party.
Attendees will also be part of a historic moment when the Love Gala unveils the 10 winners of the first-ever Ripple Awards, chosen from the top 20 Ripplers after a careful screening process by judges that include top officials from UNAIDS and World Health Organization.